Privacy Policy

 Befit (“us”, “we”, or “our”) operates the https://www.befitmiddleeast.com/ (the “Website”). For the purposes of applicable data protection laws, including Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (UAE PDPL), the data controller is Befit,], with its registered address at The Galleria Al Maryah Island, Abu Dhabi Global Market Square, Al Maryah Island, Abu Dhabi, United Arab Emirates.

Definitions

For the purposes of this Privacy Policy:

“Personal Data” means any information that relates to an identified or identifiable individual.

“Processing” means any operation performed on Personal Data, including collection, storage, use, disclosure, or deletion.

“Data Controller” means the entity that determines the purposes and means of processing Personal Data.

“Service” refers to the Website and related online features.

“You” or “User” refers to the individual accessing or using our website.

“Website” refers to the Befit website located at https://www.befitmiddleeast.com

Information collection and use

We collect different types of information for various purposes to provide and improve our service. We do not collect medical, clinical, or other patient health information through this Website, and the Website is not intended for storing or managing medical records.

Types of data collected Personal Data

While using our website, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally, identifiable information may include, but is not limited to:

• First name and last name
• Email address
• Phone number

We may also collect information about how the Website is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our website that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

We process your Personal Data only where we have a lawful basis to do so under UAE PDPL laws, including where the processing is necessary to perform a contract with you (for example, to provide and maintain the Website and related services), to comply with our legal obligations, or for our legitimate interests in operating and improving our services, provided these interests are not overridden by your rights and freedoms. Where we rely on your consent (for example, where you request to receive certain marketing communications from us or for the use of non-essential cookies), you may withdraw that consent at any time using the contact details below.

In-Store Data Collection

When you visit any Befit store or facility, we may collect Personal Data directly from you, such as your name, phone number, email address, or service preferences. This Privacy Policy applies both to Personal Data collected through our website and to data collected in-store where we direct individuals to this Policy.

Tracking & Cookies Data

We use cookies and similar tracking technologies to enhance your experience on our website, analyze website traffic, and provide relevant content. Cookies are small data files that may include a unique identifier and are stored on your device when you visit our website. We may also use other technologies such as beacons, tags, and scripts to help us understand how our website is used and to improve its functionality.

Types of Cookies We Use

• Essential cookies: Required for the website to operate securely and function These cannot be disabled.
• Non-essential cookies: Used for analytics, performance measurement, and personalized content or These cookies are used only where you have provided your consent.

Your Choices and Control

You have full control over how cookies are used:

• Cookie Preferences: If available on our website, you may manage your cookie settings at any time through our Cookie Settings or Preference Center.
• Browser Settings: You may configure your browser to refuse non-essential cookies or to notify you when a cookie is being placed. Please note that disabling certain cookies may affect the functionality of parts of our website.

Use of data

Befit uses the data collected for various purposes:

• To provide and maintain the Service
• To notify you about changes to our Service
• To allow you to participate in interactive features of our Service when you choose to do so
• To provide customer care and support
• To provide analysis or valuable information so that we can improve the Service
• To monitor the usage of the Service
• To detect, prevent and address technical issues

Marketing Communications.

Where you have requested or have given your explicit consent, such as by actively ticking a consent box on our website forms, to receive marketing communications from us (such as newsletters or offers), we will use your contact details to send you such communications. You may withdraw your consent at any time by following the unsubscribe instructions in the message or by contacting us using the details below.

Transfer of data & International Operations

Befit operates across multiple jurisdictions. Regardless of where you access our Website, your Personal Data is processed in accordance with this Privacy Policy and the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (UAE PDPL). Where the laws of the country in which you reside impose additional or more specific data protection requirements, we will comply with those requirements to the extent applicable.

Cross-Border Transfer

Personal Data may be transferred to, stored in, or accessed from other countries. Such transfers will only take place in compliance with all applicable data protection laws and with appropriate protections to maintain the privacy and security of your information.

Service Providers & Third Parties

We may share your Personal Data with trusted third-party service providers who process it on our behalf, such as website hosting providers, IT support, analytics providers, and other vendors who help us operate and improve the Website. These third parties are only permitted to use your Personal Data in accordance with our instructions, are bound by confidentiality obligations, and are required to implement appropriate technical and organizational measures to protect your data.

Disclosure of data

Befit may disclose your Personal Data in the good faith that such action is necessary:

• To comply with a legal obligation
• To protect and defend the rights or property of Befit
• To prevent or investigate possible wrongdoing in connection with the Service
• To protect the personal safety of users of the Website or the public
• To protect against legal liability

Data Retention

We keep your Personal Data only for as long as is reasonably necessary for the purposes described in this Privacy Policy, including for the provision of the Website, responding to your enquiries, and meeting our legal, regulatory, tax, accounting or reporting requirements. When we no longer need your Personal Data for these purposes, we will securely delete or anonymise it in accordance with our data retention policies and applicable law.

Security of data

We implement appropriate security measures to safeguard your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include physical, technical, and administrative safeguards, such as encryption, firewalls, access controls, and regular security assessments.

In the unlikely event of a data incident that materially affects your privacy or confidentiality, we will assess the impact and, where required by UAE PDPL or other applicable regulations, notify the competent authority and affected individuals. We aim to apply security controls that are consistent with recognized UAE standards for information security, including health information security guidelines where applicable, even though no medical or clinical health data is collected through this Website.

Your Rights

You have certain rights in relation to your personal data, including:

• to request access to your personal data (Subject Access Request’)
• to ask us to restrict the processing of your personal data
• to ask us to erase your personal data (right to be forgotten’)
• to object to our processing of your personal data
• to move your personal data to another Data Controller
• to withdraw your consent
• to not be subject to automated decisions
• to complain to the Supervisory Authority
• to ask us to rectify your personal data

To exercise any of these rights, please contact us using the details provided below. We may need to verify your identity before responding to your request and may be unable to comply where an exemption under applicable law applies.

Links to other sites

Our website may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third-party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

Children’s privacy

Our website is not intended for individuals under the age of 18 (“Children”), and we do not knowingly collect Personal Data from minors.

If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us using the details below so that we can take appropriate steps to delete such information. If we become aware that Personal Data has been collected from a minor, we will delete it promptly.

Changes to this privacy policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our website, before the change becomes effective and update the “effective date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page

For any queries or assistance regarding this Privacy Policy, our handling of your Personal Data, or to exercise any of your rights, you may contact us at E-mail: befitmiddleeast@Akigroup.com. We will respond to all valid requests within a reasonable time frame, and not later than 30 calendar days, in accordance with applicable data protection laws.